In the years that I’ve been a pro photographer, I’ve rarely seen other photographers taking a consistent and well thought out approach to marketing their photography business.

Read more...

With the likes of Zeiss producing more lenses that fit onto my Canon EF mount camera, I’m often asked about the merits of such lenses for ‘taking better photos’

I use a Canon EF 24-70 2.8L for a lot of our commercial work with a 1Ds3, and no clients have ever complained about lack of definition in images.

Read more...

Black and white prints can exhibit colour casts under some lighting - Keith looks at how this affects prints and explores some ideas on how to allow for it...

Read more...

Have you ever been in a room with a whole bunch of positive people, and as a result, you walked away feeling optimistic and positive too? That was the scene at WPPI in Las Vegas last week, a trade show for wedding and portrait photographers. People were so positive, upbeat, and happy, that I needed to find out why.

Read more...

We do a variety of educational webinars each month, and last week we did a special one that will be of interest to anyone who is, or wants to be, selling prints. Allen digs deep into the print sales tactics of several very different photographers - showing that although they may do things differently, each are finding success in selling prints.

Read more...

Alan Shapiro is a New York-based portrait, food, and nature photographer who has made a specialty of working with establishments like restaurants and hotels. During his day job, he works as a Chief Creative Officer within the Omnicom Advertising Network, the world's largest Advertising Agency Network.
He got my attention via Twitter, when he mentioned that Playboy bought one of his bird images, "Vulture seeking spiritual guidance", for inclusion in the magazine as well as displaying it on the wall within the mansion itself.

Read more...

In addition to fantastic photos, what features are found in successful online photo portfolios? What are the most important things to consider when presenting your best work? What elements will help you turn page views into photo assignments? Here is a list of 10 important "secrets" to successful portfolios. Does your photography portfolio hit each of these points? If not, why not?

Read more...

What will your photography business look like by January 2012? If you're like many photographers I know, you've got a general sense that things will continue to turn out ok as long as you keep doing what you're doing. That's no business plan. Let's make a deal - if you momentarily part with your aversion to business planning, I'll promise you some clarity about how to make this year a real success. Sound too lofty? OK, let's just settle for a smarter approach to navigate the road that lies ahead.

Read more...

How does the boudoir photography business work, and what does it take to succeed in that segment of the photo industry? I've always been curious about the business side of boudoir photography - marketing, sales, presentations, portfolio preparation and display, pricing - and how did these tactics differ from the tactics used in other areas of the professional photography world?

Read more...

Combining peak action, great emotion and a sense of ritual and ceremony, football is not only a visual feast for the eyes, but also your camera. There's a reason why up to 100,000 fans pack stadiums every weekend, planning days, weekends and even annual vacations around games. The basics of all sports photography- great action, good light and clean backgrounds all apply - both Brad Mangin and Darren Carroll mention these "must-haves" in their articles about baseball and golf, respectively.

Read more...