What will your photography business look like by January 2012?
If you're like many photographers I know, you've got a general sense that things will continue to turn out ok as long as you keep doing what you're doing. That's no business plan.
Let's make a deal - if you momentarily part with your aversion to business planning, I'll promise you some clarity about how to make this year a real success. Sound too lofty? OK, let's just settle for a smarter approach to navigate the road that lies ahead.
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