There are ways to make your travel photos more interesting to viewers and potential clients. One way is to tell the story of where you were. Don't just take an enormous pano, but do take an establishing photo, then get into some detailed photos.
Steve Meltzer writes:
I think the reasons we take travel photos are to remember where we were and to share those places with others. When we upload images to the web or make prints when we return home, we want our friends and families to see and enjoy the things we encountered.